
Rhetoric persuasion without truth is merely knack and flattery.
Socrates challenges Gorgias to define the art of rhetoric, forcing the famous orator to admit that persuasion requires no real knowledge of right and wrong. Persuasion aimed only at belief without instruction is not a true art, but a form of routine flattery like cookery or cosmetics. True art aims at the good of the soul, whereas rhetoric merely produces conviction in public assemblies.

