A $1,000 Halal certificate could open doors to 2 billion consumers for…
Over the past decade, bilateral trade between Vietnam and Malaysia has more than doubled to US$16.33 billion in 2025, including growing trade in halal products.
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However, while Vietnam's imports from Malaysia surged from
However, while Vietnam's imports from Malaysia surged from $3.95 billion in 2015 to $11 billion in 2025, its exports to the neighboring market grew only from $3.58 billion to $5.33 billion over the same period.
The figures point to significant untapped potential, as
The figures point to significant untapped potential, as Malaysia is considered a relatively accessible market in terms of consumer tastes and geographic proximity.
Speaking to Tuoi Tre (Youth) online newspaper on
Speaking to Tuoi Tre (Youth) online newspaper on the sidelines of the 22nd Malaysia International Halal Showcase (MIHAS 2026) in Kuala Lumpur, Phung Van Thanh, Vietnam's trade counselor in Malaysia, attributed the situation to a lack of halal certification. A gateway to Muslim market
Tran Thi Xuyen, director of Nonla Malaysia, a
Tran Thi Xuyen, director of Nonla Malaysia, a Vietnamese coffee brand operating in Malaysia, said that apart from the halal certification hurdle, Malaysia is relatively receptive to Vietnamese products and geographically close, with shipments by sea taking only about three days.
Halal certification in Malaysia can also serve as
Halal certification in Malaysia can also serve as a stepping stone for businesses seeking halal certification from the Gulf Cooperation Council (GCC), opening access to markets in the Middle East and Indonesia.
Malaysia is also a large consumer market. According
Malaysia is also a large consumer market. According to Phung Van Thanh, Vietnam Trade Counselor in Malaysia, the country imports more than $20 billion worth of halal food each year, placing it among the five largest halal food importers in the Organisation of Islamic Cooperation (OIC).
Malaysia has also set a goal of becoming
Malaysia has also set a goal of becoming a global leader in the halal economy, with domestic halal consumption targeted at $113 billion by 2030.
"The Malaysian government also aims to turn the
"The Malaysian government also aims to turn the country into a global hub for Muslim trade. This means Vietnamese halal products can seize the opportunity by using Malaysia as a gateway to the wider Muslim market," Thanh said.
Xuyen also said: "Halal certification is the gateway
Xuyen also said: "Halal certification is the gateway for us to enter the Muslim market, with around 2 billion Muslims worldwide, as well as the Malaysian market. Malaysia may not initially appear to be a particularly promising market, but in reality, there are many opportunities and plenty of room for us to tap into."
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A $1,000 Halal certificate could open doors to 2 billion consumers for Vietnamese firms
Over the past decade, bilateral trade between Vietnam and Malaysia has more than doubled to US$16.33 billion in 2025, including growing trade in halal products.
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Source: Tuoi Tre News